Clear Channel, an SJE Group investment, has been awarded a five year contract by Grantley Adams International Airport (GAIA) in Barbados to design and launch a contemporary media program for GAIA that captures the spirit of Barbados, the most affluent and developed Eastern Caribbean country.
Titled “The Caribbean’s Leading Airport,” by the World Travel Awards, CCA will amplify this distinction by integrating a striking array of digital and printed screens throughout the terminal. Leaning in to a “less-is-more” approach aligned with Barbados’ culture, CCA’s fusion of high-tech media, sponsored mobile charging stations and spectacular large-format displays amongst concourse environs will maximize revenue for GAIA and captivate passengers for brands.
Brands benefitting from the GAIA’s new media program range from among industries such as tourism, banking and finance, real estate, international business, retail and distribution. In addition, its thriving rental market, driven by the tourist population, attracts many foreign homebuyers.
The SJE Group congratulates Scott Wells and the rest of the Clear Channel Leadership Team.