Celebrating Chanel No. 5

Luxe Designs


Luxe Designs congratulates the late Karl and his team at Chanel for almost a century of success in the world of perfume.


The alluring fragrance imagined by Coco Chanel was created by celebrity perfumer Ernest Beaux in 1921. He took her desire and placed it in a little bottle. Chanel is reported as saying (upon smelling it) … this is,


What I was waiting for. A perfume like nothing else. A woman’s perfume, with the scent of a woman.”

Gracing the skin of an infinite amount of women and making every single one of them a lady when it has. This divine scent from Chanel embodies a regal essence that leads it to be favourably embraced by grandmother, mother and daughters.


Marilyn Monroe


This little bottle of femininity and independence would become known as the epitome of perfumes internationally. Forming the bar to which all others continue to be measured.


Worn by pin-up goddess Marilyn Monroe, as the only thing she wears to bed. Chanel No.5 grew in popularity.





What was it that encapsulated Chanel with the number five that led her to name one of her masterpieces after it? Acquiring the signature name occurred solely by coincidence. Coco Gabrielle Chanel was presented with a selection of 10 samples. They were numbered one to five and 20 to 24. Chanel smelt every sample, deciding the final pick would be the fifth. As of this choice, the legendary name was born.





To celebrate, Chanel invited French-Russian perfumer Beaux and friends to a popular upmarket restaurant on the Riviera and sprayed the table with the perfume as a fun celebratory gesture. It was a scent Chanel felt in-sync with because the fragrance balanced her teenage years in a convent and then this luxurious life as a mistress.


Imbued with jasmine, rose, sandalwood and vanilla, every single woman that walked past her table asked what was that fragrance and where did it come from.


Chanel’s choice for the uniquely shaped bottle we recognise today, was modelled off a whisky decanter, taking the masculine item and turning it into a epitomised female symbol.


Chanel No.5 has lived for almost 100 years … and undoubtedly will be loved for another 100. Luxe Designs, a member of the SJE Group,

© 2019 by SJE Group. Proudly created by DMC Solutions.

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