Gartner Magic Quadrant for Personalization Engines


Certona, a Kibo company and SJE Group investment, is the global leader in real-time AI-powered omnichannel personalisation for the world’s largest brands and retailers. Certona has been named a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines. The report evaluates personalization engines based on the vendor’s ability to execute and completeness of vision. This is the second year in a row Certona has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines.


According to the report, “Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience.”


According to Gartner, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases and enterprise scale. In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today’s buyers.”


The SJE Group congratulates Meyar Sheik, President & Chief Commerce Officer, Kibo and the entire team.

© 2019 by SJE Group. Proudly created by DMC Solutions.

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