iN2L Rebrand

It's Never 2 Late, a US based SJE Group investment, has updated its name and refreshed its visual branding. The company is now known as iN2L.

Founded in 1999, iN2L was built on the idea that it’s never too late to live a life full of joy, purpose and connection. iN2L pioneered the use of content-driven engagement to create meaningful experiences for older adults by connecting them to the world around them. It is now the leading provider of person-centered content to the senior living market and a critical part of the resident experience in more than 3,000 assisted and independent living communities, nursing homes, memory care settings, and adult day programs across the United States and Canada.

The company has adopted "iN2L" as its brand name going forward to reflect how most of its customers refer to both the company and their touch screen systems. The company has also adopted a new and very different logo, one that was designed to reflect ideas that are core to how the company serves older adults—with dignity, compassion, and a desire to help them create meaningful connections. The other big change is their new website.

The SJE Group congratulates Jack York (President & Co-Founder, iN2L), Lisa Taylor (CEO, iN2L) and the rest of the committed team.