International Cricket Council Partnership


ByteDance, and SJE Group investment, has entered into a partnership with the International Cricket Council (ICC) to deliver exciting campaigns and unique content at the ICC Men’s Cricket World Cup 2019 through the TikTok and Helo platforms.


TikTok, the world’s most downloaded app in 2018, encourages creative expression through short-form video and will give cricket fans the chance to compete in a series of in-app challenges. Whilst Helo, India’s leading regional social media platform, will give Indian fans the chance to access the latest Cricket World Cup news in 14 Indian languages.


The SJE Group congratulates Mayan Scharf, Global Strategic Partnerships, ByteDance and the rest of the Executive team.

© 2019 by SJE Group. Proudly created by DMC Solutions.

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