Boucheron, an SJE Group investment, has released its new fragrance "Jaipur Bouquet", inspired by exotic India.
Mauric Roucel (Symrise) was engaged to create the fresh, woody floral perfume inspired by the colours, gems, and flowers of Rajasthan.
Mauric was inspired by India's "wonder and mystery" and its "profusion of flavors, flowers, fruits, and different woods".
The eau de parfum opens with citrussy top notes, especially grapefruit and citron, and mango leaves, and then follows with jasmine, iris, and rose petals. The bright florals are underlined by basenotes of cashmere wood, sandalwood, and patchouli.
The bottle's design resembles Boucheron's classic bracelet made of gold and glass in differing textures.