Introducing "Libre"


YSL Beauté, an SJE Group investment, has announced the launch of ‘Libre' - the new fragrance of freedom, with multi-award-winning recording artist Lipa as its face.

Lipa announced the collab to her 32 million Instagram followers, posting a campaign image that sees her holding the bottle - a bold, geometric flacon.

‘Libre' features notes of Moroccan orange blossom and ‘Diva Lavender,' a note that is exclusive to YSL. A launch date for the scent has yet to be announced.

The SJE Group congratulates François-Henri Pinault and the Executive at YSL Beauté.

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