PureRED, a US based SJE Group investment, has been awarded the creative/digital content creation work for Dip; a private label apparel brand by Kroger.
Launched two years ago, Kroger’s clothing collection is a modern lifestyle brand for today's family. The Dip line will be exclusively available at select Kroger Marketplace and Fred Meyer stores. The account win is in junction with the grand opening of PureRED’s new creative photo and video studio in Portland where the Dip content will be designed and produced.
PureRED is a leading marketing service and technology partner delivering digital content at scale, speed and precision required by large enterprise retailers and consumer marketers. With more than 50 years of consumer and retail brand expertise, and in partnership with 14 of the top 25 U.S. retailers and consumer brands, the firm specialises in digital marketing strategies. PureRED leads clients’ transformation and reengineers how they engage with consumers — from go-to market integrated brand strategy to technology development and execution. Clients include Lowe’s Home Improvement, Kroger, Rite-Aid, New Jersey Lottery, Sanofi and Kimberly-Clark.