Welcoming Luke Martin


BMF, an SJE Group investment, has appointed Luke Martin, former Executive Creative Director at Oculus, Facebook’s AR/VR team, as Group Creative Director.


Martin is an Australian creative leader with more than 13 years of global experience working for the world’s leading technology and innovation brands, including: Apple, Facebook and Oculus. After seven years in the US, he now returns to Australia to enhance BMF’s creative capabilities.


Luke’s breadth of experience is remarkable. He’s made everything from brand platforms, documentary films and video games to AR and VR experiences. He has gained recognition in major advertising award shows including the Webby Awards, One Show Interactive, the Clio Awards and Cannes Lions, with global product launches such as: Apple iPad Mini, Apple – 30 Years of Mac, Oculus Quest – Defy Reality, Facebook – Get Together, among others.


The SJE Group congratulates Luke, Alex Derwin (Executive Creative Director) and the team at BMF.

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