Alliance Data Systems, an SJE Group investment and a leading global provider of data-driven marketing and loyalty solutions, has appointed Ralph Andretta as President and Chief Executive Officer of the company effective February 3, 2020.
Ralph will join Alliance Data from Citigroup, where he most recently served as Managing Director and head of its U.S. cards business. He succeeds Melisa Miller, who served in the role following the June 2019 retirement of long-time president and CEO Ed Heffernan. Mr. Andretta will also join the Alliance Data Board of Directors at the time he assumes the CEO role.
Prior to his position as head of U.S. cards for Citi, Ralph held positions as Head of Loyalty, Co-Brand and Product Development for Citi. At Bank of America, he was a global affinity products and international card Executive after spending 18 years with American Express, where his portfolio included the U.S. consumer card business, membership rewards, insurance sales and services, global internet sales and services, product development and re-engineering.
The SJE Group congratulates Ralph Andretta and the Board at ADS.